Mine arrived this week and it is beautiful! The monolithic screen design with the Gorilla glass / Opticontrast panel is totally black when the set is off. When it is on, the image is stunning. Pair this with a nice Blu-Ray player and it will knock your socks off. It's bright and clear with great colors and the blackest blacks I've seen on a TV. The MotionFlow 480 makes for extremely smooth motion with no snapshotting that you see in sets with lower frame rates. It's also very light. One person can pick it up with no problem as long as your arms are long enough to reach.

It comes with a nice pillar and plate stand but I think I'm going to move mine to the wall. I'm really tempted to put a nice frame around it. Seriously. Another very nice feature is you can turn off the light behind the Sony logo at the bottom center of the screen. It's visible enough for me as is and I personally don't like all the extra lights that so many sets use to light up their logos. So nice and... Read more

I purchased this TV on Jun 17, 2011 and would like to say that out of the box it needed zero adjusting. Great picture and the 3D is excellent aside from a little ghosting. My only issue that I am currently trying to reslove with Sony as I write this, is the tv is very thin and borderless. Pretty much the gorilla glass used is the whole front part glued to the back(no screws visible). The glass on my unit has begun to be unglued on the left side of the tv about 2 inches. It is not peeling off but to the point where u can clearly see light coming out of the side of the Tv. This I am sure is not good and am in the process of getting it repaired. Will add to my review if Sony charges for any repairs to this already expensive TV that is clearly a Factory defect.

I am updating my review today October 9th 2011. I am dissapointed to say Sonys warranty and repair Department is the worst I have ever had to deal with in my life. Needless to say, they refused to properly repair this... Read more

I spent a long time reviewing TVs before making a purchase and I'm very glad I took a chance on this relatively new Sony. It appears to have all the features of the more expensive XBR series but uses local-dimming edge lit LEDs rather than back-lighting. This makes it thinner, which was more important to me than image quality for my application. I also like that it has a uniform thickness and looks great mounted on an island in my home. It is strange how few companies care about the view from the back...

Update the firmware as soon as you get it so that the newer features like video streaming and iPhone media remote (available through app store) work properly. Qriocity didn't work due to the recent security breach but should be back up soon. Netflix streaming and Pandora work perfectly. The presence sensor is nice when set to only do motion detection otherwise it performs poorly for facial recognition when you are heavily backlit. I have windows behind me and many times the... Read more