This is the first LCD TV I've bought so I did a tone of research before finally settling on this unit.

Things I love about this TV:

-The backlight on this thing turns way up so you don't have to worry about having dark scenes like in Interview with the vampire you can't see. The wide viewing angle is also great.

-On the quick menu you can easily change the sound between Music and Cinema and I can actually hear the difference. Yes they are tv speakers not surround sound but for my studio apartment it is more then adequate.

-I noticed I was getting a little noise on the sound when I had the Clear Voice on but totally fixed it when I put the Auto Volume option on in the audio main menu.

-I keep the tv on a lot for music during the day since I work from home and there is this great button on the remote labeled energy where you can quickly adjust from 100% which is the best for viewing to maximum energy saving. I like this not only for... Read more

I have been waiting patiently for a few years now to make the switch from my 480i Toshiba 32" CRT to an HDTV. Thanks to a decent tax return I was finally able to join the Hi Def club. I live in a small apartment and already had a nice entertainment center which housed my aging Toshiba so I chose to stay with the 32" screen format as anything larger would not fit. After doing weeks of research it came down to this LG or the Samsung LN32C350. I found the picture quality to be almost identical and the price was the same for both, $399.00. I chose the LG because I got 10% off with a online coupon and no tax and free shipping from another online retailer. I couldn't be happier! This is one of the best purchases I have ever made. The TV is fantastic!, picture is bright, sharp, clear and gorgeous. The contrast ratio listed here is wrong though...it's not 50,000:1...it's actually 70,000:1...which is even better. I love the remote, easy to use menu and all the functions and options you can... Read more

*** See posts from U. Viveros (Aug 8th) for info on the panel display on this tv***

Picture quality on this tv is excellent (it has an IPS panel), black levels are impressive, color is vibrant. And you can tweak the picture to your likeing with a ton of various options. Took me a while to get the picture quality just right for gaming, HD content and SD content. SD tv actually looks pretty good on this tv, suprisingly sharp picture quality on it. Though this being a LCD tv the picture isn't crystal clear, in darker areas you can see some obvious blurring or trailing (but only if you really want to notice, and its not as bad as the latest Samsung), in brighter areas blurring is not noticeable at all (in Modern Warfare 2 for example darker wood textures you can see the blur when moving, on brighter wall textures there is no blur).

Speakers are decent, not going to blow you away with the sound but they aren't complete crap either. Like the picture - sound also has... Read more